Founded in 2021, NIRASU Pvt Ltd has rapidly become Sri Lanka’s premier online retailer for travel-related products. Specializing in travel accessories, winterwear, packing solutions, and personal care essentials, NIRASU is the trusted partner for Sri Lankan travelers preparing for journeys abroad and within the region.
Under its current leadership, NIRASU has evolved from a small startup into a household name. By consistently prioritizing quality, value, and customer trust, the company has secured its position as a leader in the country’s burgeoning travel retail sector.
Part of a Global Group of Companies
NIRASU is strengthened by robust international partnerships. It operates within a global group that includes Concord Rich Trading Limited (based in Hong Kong and Mainland China) and its Sri Lankan trading partner, Rovenka Holdings Pvt Ltd. This network provides NIRASU with access to reliable supply chains, international trade expertise, and strong customer relationships, further solidifying its standing in the local market.
A Specialized Travel Range
NIRASU has built its brand around complete travel solutions, distinguishing itself from traditional retailers. Its catalog encompasses travel tech essentials, luggage, packing accessories, neck pillows, winterwear for all ages, and personal care items. The company also supplies hotel amenities and hospitality products, serving both individual travelers and the broader tourism industry.
Expanding Product Horizons
While travel remains at its core, NIRASU is set to expand into new product categories in 2025. This strategic diversification reflects its vision to grow beyond travel and become a comprehensive lifestyle and trade brand in Sri Lanka.
Growth & Future Vision
To support this next phase of growth, NIRASU is investing in its operational and logistical capabilities. Backed by international partnerships and a growing local presence, the company is poised to expand its reach and deliver even greater value to its customers.
A Word from the Managing Director
Managing Director Mr. Niranjan stated: “Our goal is simple — to be the trusted partner for every Sri Lankan traveler. Whether it’s a student going abroad, a family on holiday, or a hotel welcoming guests, we want NIRASU to be the first name that comes to mind. With our expansion into new categories this year, we are preparing to serve an even wider base of Sri Lankan customers in the future.”
As it looks ahead, NIRASU is positioning itself not only as Sri Lanka’s leading online travel retailer but also as a key part of a global trade network that connects Sri Lanka to the world.
