COLOMBO (#TeamCNF) – Nuseir Yassin, an Arab-Israeli vlogger who creates content under the ‘Nas Daily’ banner, has signed an agreement to promote Sri Lanka Tourism, Tourism Minister Harin Fernando said.
Accordingly, Yassin is expected to create three videos to promote Sri Lanka for tourism and investments.
The Minister said he met ‘Nas Daily’ on Monday and signed the agreement.
Earlier, Minister Fernando said that a Cabinet nod has been given to create social media content with Yassin, however, under the observation of the Finance Ministry.
Under ‘Nas Daily’, Yassin will create three videos for Sri Lanka on the themes; ‘Why invest in Sri Lanka?’, ‘The craziest train ride in Sri Lanka’ and ‘Waterfalls in Sri Lanka’.
Yassin featured Sri Lanka in his 1,000 video series ‘This is Made of Poop?’ (shedding light on the paper-making process using elephant dung), ‘My Biggest Money Mistake’ (on the economic progress of the country), and ‘The Key Board Warrior’ – (highlighting the life of the late Irfan Hafiz, an author with Duchenne Muscular Dystrophy).
In 2020, Yassin made a video on Sri Lanka titled ‘The Most Generous Country During Covid’.
Nas Daily, a 'vlog' creator who is popular in millions around the world, came to Sri Lanka on the invitation of the Tourism Promotion Authority and today (20) he reached an agreement with the Tourism Promotion Bureau. 🇱🇰#HarinFernando #NasDaily #VisitSriLanka pic.twitter.com/geISRhYVM4
— Harin Fernando (@fernandoharin) November 20, 2023